8ps of Services Marketing Free Essays

Assignment Of Services Marketing Topic Develop 8Ps of Services marketing for any new service Submitted To Mr. Selman Rabbani Submitted By Syeda Sahar Fatima Kanza Khurshid MBA 6(A) Registration # 20381 and 20351 Bahria University Karachi Campus Dated 24-10-2012 THE FLAGENCE JEWEL INN (BRIDAL JEWELLERY ON RENT) Following are the 8Ps of services marketing for this new Service. In which we provide service of all types of Silver and Imitation Bridal jewellery including necklaces, ear rings, Bengals, bracelets, anklets, rings, chains, tika, jhomer and nath. We will write a custom essay sample on 8ps of Services Marketing or any similar topic only for you Order Now Our target market is upper middle, middle and lower middle class of society. . PRODUCT ELEMENT: * Matching designer bridal jewellery according to latest fashion. * Matching bridal jewellery according to traditional and cultural taste demand. * We also have jewellery looking very comprehensive but have very light feeling after wearing it, as it made up of very delicate material. * Also cause no side effects for allergic peoples. 2. PLACE TIME: * We have our outlets in all major cities of Pakistan. * Bookings can also be done on phone calls. * Our outlets are open from 12:00 noon to midnight. * Safely home deliveries. 3. PRICE: We are using penetrating pricing strategies, 4000 per day function without any further alteration and 4500 with alteration. * Tasty refreshments for our customers. * Individual attention for each customer by sales representatives to reduce their time cost. * Availability of baby chairs. * Special discounted packages for all three days of wedding. 4. PROMOTIO N AND EDUCATION: * We mostly use the print advertisements in weekly monthly fashion and general magazines. * Pena-flexes in Shopping Malls and bill boards on busy roads of major cities of Pakistan. * Page on social media and have websites too. Private Cable T. V ads. * For our brand strengthening we establish some business partnering relationships with THE DEVAAS (the bridal dresses on rent outlet) and leading bridal boutiques. 5. PROCESSES: * We make sure that evaluation or feedback card must be filled by each customer while they are leaving the outlet. * We have well trained sales representatives to excellently deal with customers. * Our rent paying system is like this: we ask Rs. 1000 on without alteration jewellery and Rs. 2000 on altered jewellery more, which is refundable when customers return back the jewellery. While on home deliveries this amount is increased by 10% on each type. 6. PHYSICAL ENVIRONMENT: * The glass walls appearance with decent bright lightening enhance th e name and outlook of outlets. * Air fresheners and hanging T. Vs are placed on walls to make the inner atmosphere fresh, pleasant and enjoying. * Outlets are centrally air-conditioned. * Proper clean and shiny glass counters are available. * Maximum space is available in outlets to at-least deal with 08 to 10 customers at a time. * Comfortable smart looking form chairs and besides lying sofas are placed to sit. . PEOPLE: * We have representatives, who are very active, hardworking and friendly also welcoming dealing customers with very positive gestures and postures. 8. PRODUCTIVITY AND QUALITY: * We keep quality by purchasing that kind of jewellery for rent which is according to accurate demand of customers and made up of material which is totally un-harming and delicate in nature. * We have customer oriented environment and have completely helping sales peoples. * We provide memorable, enjoying pleasant experience of shopping and of visiting our outlets. How to cite 8ps of Services Marketing, Essay examples

Skinhead Subculture free essay sample

The Skinhead culture has a variety of subcultures within the culture itself due to the evolution and separation of different groups of skinheads. The Skinhead subculture originated in the mid to late sixties and was created by the working class community that had a strong fondness for fashion and music. The original Skinheads enjoyed listening to soul, ask, bluebell, and rocketed music. They were also highly influenced by the Jamaican Rude Boy subculture, Reggae, and Rationalisms.From this original subculture many there styles and forms of Skinhead subcultures sprouted from this. Regardless of most of them have similar styles to you and me, subtle differences separate the groups. Despite their similar styles they can have vastly diverse beliefs and values. I am going to focus on a particular group of Skinheads called SHARP which stands for Skinheads Against Racial prejudice. SHARP originated in New York in 1987 by Marcus Apaches to demonstrate that the skinhead subculture was not based on racist beliefs or political extremism. The SHARP subculture was spread to the I-J because of a sit by a member of the band The Oppressed who then began to support the SHARP morals to British skinheads. The SHARP subculture was then spread throughout Europe but took on a stance that was more founded upon the individual rather than the group as a whole. The core values and beliefs that the SHARP skinheads hold is a strong hatred for Nazism and Communism. They also embrace much value in the working class people, since they are from the working class community. But the main belief that unites all SHARP skinheads is the strong opposition to racism.The non-material culture that sakes the SHARP skinheads distinct form the mainstream culture is their strong beliefs in the anti-communism and anti-racist beliefs. The SHARPS have almost a extreme position against racism which makes them stand out in the fight against racism around the world. Some of the traditions or customs that the SHARP skinheads hold is the strong value in the working class people and members that are hard working. The symbols that certain versions of the SHARP skinheads wear proudly is a SHARP patch which distinguishes the anti- racist skinheads from racist skinheads.Also frequent gang wars between SHARP members and members of Nazi or racist skinheads are also a common way that the skinheads show their dominance and give themselves their own identity. The SHARP skinheads mores involve pride in being a working class citizen. There is often a difference between the amounts of hard work you do and how your status is in the SHARP group. There is a large quantity of pride held in this belief. Depending on the type or extremeness level of a particular SHARP group associating with other groups of skinheads is either acceptable or offensive.Also punk kids who might want to impersonate styles of even wear the same patch as the SHARPs is highly frowned upon. Mostly in Europe do the SHARP skinheads use the media to perpetuate their beliefs such as having interviews showed on major television channels and debates between different groups of skinheads or other social activists. SHARP skinheads can be very political and use T. V. , radio, and the internet to facilitate their beliefs and ideals. A typical member of the SHARP skinheads is apart of the working class as previously stated.They put a lot ride in their work and have a lot of satisfaction for doing it. They in general listen to a lot of anti-racist punk music, which is inspired by the SHARP movement such as The Oppressed and other varying punk bands and styles. They are also avid fighters, so it is regular for SHARP skinheads to get into many gang fights. This is also representative of the fight against racism as they fight groups that are pro-racism or are apart of the Neo-Nazi skinheads so they hold a lot of importance in these fights because they feel that they are literally fighting racism. Their appearance is very different of that of the mainstream culture but can often get caught up in the similar facade of different skinhead groups. There is very subtle differences between SHARP skinheads and other skinhead groups such as the width of the suspenders (the wider it is the more likely it is tattoo are racist skinhead). Also the way you wear your suspenders, such as on your shoulders or hanging down below the hips. The main identifier Of SHARP skinheads and other skinheads are the type of patches they were on their jackets which either has their name r the name of a band related to their group.With regard to the mainstream society view of SHARP skinheads most people have not even heard of this particular group. But when an average person hears the word skinhead they often think of the racist radicals or neo-Nazis. So SHARP skinheads often get caught up in this generalization despite the fact that they are very different. SHARP skinheads are very offended when they get caught up in the same cluster as the racist skinheads which happen more often than not. The SHARP skinheads are very unique group of the skinhead culture.It was particularly amazing to me the roots of the skinhead subculture and how it evolved and created sub-groups that were very different from each other and even fought with each other. Overall the skinhead culture reflects how societys groups have evolved into the variety of groups and cultures we have today which all originated from a similar group and culture. It just goes to show you how observing a recent part of history and groups can demonstrate to you how the world became the way it is now.

Business Strategy of McDonald-Free-Samples-Myassignmenthelp.com

Question: Evaluate the performance of their current (or past) strategy by identifying their vision, mission, values, objectives and strategy. Examine the external and internal fit. Assess potential impact of external and internal fit on performance against their objectives. Recommend changes to improve their performance. Answer: Introduction McDonalds strategies are developed on the basis of gaining competitive advantage in the international fast food industry. McDonalds is known as the biggest fast food restaurant chain in the international fast food industry. In order to maintain its acquired position in the target market, organization has adopted intensive growth strategies. These strategies are also useful in the development of business and expansion in the global market (McDonalds, 2018). Strategic objectives of McDonalds dictate their operational activities which are directly linked with enhancing organizational performance in the target market along with meeting with the dynamic needs of its target and potential audience. In this report, McDonalds current strategies will be discussed along with their mission, vision and objectives. Apart from this, their strategies will also be compared with their primary competitors i.e. KFC and Hungry Jack. Further, report will focus over the evaluation of external and internal environmental forces impact over the McDonalds performance and over their strategies. The last part will discuss the strategies through which the organization could improvise its performance in order to gain desired goals and objectives. Current Strategies McDonalds have adopted generic and intensive strategies for accomplishing their tasks and for developing an effective position in the international fast food industry. McDonalds is engaged in continuous improvement process in relation with improving their policies and the strategies to meet up with the market trends and customer requirements (Aaker, 2010). Generic strategy McDonalds generic strategy relates with the cost leadership strategy. This strategy is one of the effective models of Porters model. Under this strategy, prices of the final products are reduced by reducing the profit margins or by minimising the cost of production. In relevance to this, McDonalds delivers their products and services at cheaper rates as compared to its primary competitors i.e. KFC and Hungry Jack. Though, McDonalds also uses product differentiation as supportive of alterative generic strategy. This strategy is useful for making one companys products distinct from its primary competitors. Apart from this, product differentiation strategy is effective enough to enhance organizational performance along with gaining competitive advantage in the target market. For example: McDonalds McPuff, McVeggie, etc. are its unique products and with this, organization has developed its unique image in the competitive business environment. Vertical integration is another generic adopt ed by McDonalds to strengthen its strategies and this strategy is linked with the cost-leadership generic strategy (Akaka, Vargo Lusch, 2013). Intensive strategy Intensive strategy adopted by McDonalds is also known as intensive growth strategy. Following are certain crucial growth strategies which makes McDonalds biggest fast food restaurant in international market: Market Penetration: This is the primary strategy of intensive growth strategies utilised by McDonalds. With the help of this strategy, organization increases its customer base in the existing market by launching new and innovative products for other customer segments. The primary objective of adaptation of this strategy is global expansion. McDonalds generic strategy supports this growth strategy because low costs and low prices sanction the firm to easily penetrate markets. Market development: When McDonalds entered the fast food industry initially, market development was their primary strategy in terms of intensive growth strategy. But now things have been changed because now McDonalds is present is every part of the globe except Mongolia, some parts of Middle East, west Asia, and African Countries and now market development is used as the secondary strategy in terms of intensive growth strategy. The main motive of this intensive growth strategy is to establish organizational image in the new locations such as expansion of McDonalds in African and West Asian countries (Angeloska-Dichovska Mirchevska, 2017). Product Development: This strategy has been used by McDonalds to support their intensive growth strategies. In order to execute this strategy, McDonalds needs to produce new and innovative products time to time such as McCaf. This strategy is also used as the defensive strategy so as to maintain the acquired position in the market as well as to uplift its position in the same market by producing unique and innovative products (Armstrong, et. al., 2015). McDonalds Vision, mission, values and objectives McDonald's Brand vision is "To be the best quick service restaurant experience". In relation to being the best means providing high quality, service, cleanliness, and value, so that every customer in every restaurant smiles. Apart from the vision, organization mission is "Is to be our customer's first choice, when it comes to, top quality products, outstanding service / cleanness and great value for money " (McDonalds, 2018). MacDonalds objective list includes serving delicious and qualitative food items quickly so that customer could experience friendly environment. Apart from this, organization has also expanded and diversified their product offering in relevance with targeting new customers. For this, they have concentrated over producing healthy food items such as healthy burger in the name of McVeggie. Customisation has also been adopted by the organization so that consumers could consume what they prefer to. Their all new range in breakfast is another attractive option for their target audience which has helped the organization to gain success and growth related objectives (Oana-Luminia, Eugenia Camelia, 2011). Values of the organization also relates with the customers satisfaction and their choices. As customers are crucial factor for the organization to attain success and growth, thus, it is essential for them to fulfil their needs by providing quality along with their choices (Cornelissen Cornelissen, 2017). These strategies, goals and aims of the McDonalds differs it from its competitors i.e. KFC and Hungry Jack. Whereas KFC and Hungry Jack fulfils its target audiences needs but the prices of their products are quite high as compared with the McDonalds (Czepiel Kerin, 2012). External Fit External fit is the alignment between external environmental conditions with the organizational strategies and practices. McDonalds HR strategies are designed in such a manner so that external environmental conditions could not affect organizational performance and making strategies of an organization as external conditions is known as external fit. External fit for McDonalds are quite similar with other companies of fast food industry. Using qualitative raw materials, consideration of consumers choices, preferences and needs, other external factors are adopted by McDonalds to make their strategies effective and efficient to gain positive outcomes. Though, McDonalds strategies and policies make him stand separate from its primary competitors because they have adopted cost leadership strategy and this is the major reason for them to enhance their customer base (Fischer, et. al., 2011). Internal Fit Whole industrys value chain and internal approaches matches with each other because all are key players of the international fast food industry. Whereas, McDonalds has adopted quality assurance with customisation option in their product range to stand out from the competition as well as to make a separate position in the target market. This has also helped the organization to develop appropriate image in the customers mind-set. Apart from this, organizational approaches towards its suppliers and distributors are also unique from KFC and Hungry Jack. McDonalds pays faster as per their competitors to its suppliers which have helped them to develop appropriate relations with the suppliers. Organizational internal communication system and approach to analyse customer feedbacks are another crucial factor through which organization proves that they are the deserving candidate for being on the top on the international fast food industry. As per this approach, customers feedbacks and complai nts are taken seriously and quick resolutions are also being provided to them in order to maintain effective customer relationship (Greer Ferguson, 2011). Porters five forces McDonalds have acquired the position of global leader in terms of international fast food industry. With the help of Porters five forces analysis, organization will be able to determine its market image and position as compared to its competitors. With the help of outcomes, organization will be able to determine the lope holes available in their strategies and quick steps could be taken in relevance with resolving them as soon as possible so that organizational performance could not be impacted (Gregor Hevner, 2013). Industry Rivalry Due to saturation of the fast food market, McDonalds faces aggressive competition from KFC and Hungry Jack. With the help of this force, organization could determine how its competitors are affecting organizational performance and image in the marketplace. The major factors due to which McDonalds needs to face intense industry rivalry are: Large number of firms in fast food industry (Helms Nixon, 2010). Aggressive competitive strategies used by them Low switching costs Bargaining power of buyers In order to gain success and growth in the fast food industry, it is necessary to address the buyers needs and their barging power. This is because large number of firms is available in the markets who are dealing in almost same type of products. Following are the elements through which buyers have strong bargaining power: Low switching costs Large number of firms in the market Huge substitutes (Johnston Bate, 2013). Suppliers power Large number of suppliers High overall supply Suppliers have a huge involvement in the success and growth of a business. In relation with McDonalds scenario, suppliers bargaining power does not much affect organizational performance because they purchase only raw materials from suppliers, rest secret formulas are their only through which they produce delicious and qualitative fast food items (Dobbs, 2014). Threat of substitutes Substitutes have a great impact over organizational performance and this is due to large number of firms involved in the fast food industry. High substitute availability and low switching costs are certain factors involved in the threat of substitutes for McDonalds (Rothaermel, 2015). Threat of new entrants New entrants in this industry would impact over the organizational market share. This is because, every new organization will offer diversified products at low rates for setting up their position in the market which will create negative impact over the existing companies. In order to avoid this type of issues, organization needs to adopt certain strategies through which their acquired position does not get affected. PESTLE analysis Political: International trade agreements, taxation policies, changes in the regulations by the government, etc. factors should be considered while developing strategies because organization is engaged in the international market, thus, consideration of all governmental rules and regulations is necessary (Kim Hyun, 2011). Economic: Economic factors such as inflation rate, economic growth, purchasing power of consumers, etc. Impact of these factors over organizational performance is huge, thus, it is required to be considered before developing or modifying current business strategies of the organization Social: Social factors such as customers demand, tastes, preferences, etc. carries huge weightage in fast food industries. Thus, McDonalds needs to consider these aspects in order to develop appropriate relationships with the customers along with gaining desired goals and objectives. Technological: Moderate technological developments, business automation are several aspects related with the technological factor which needs to be adopted by the organization so that the desired goals could be attained (Chemat Khan, 2011). Environmental: McDonalds needs to contribute their earning towards environmental programs, adaptation of sustainable business strategies and over protection of environmental conditions. This will create better image of the organization in front of the society as well as the chances for sustainable growth and development will increases for the organization (Mohammed, Rashid Tahir, 2014). Legal: Legal factors such as legal considerations in relation with the labour employment, minimum wage law, health regulations, and animal welfare regulations must be considered so that appropriate strategies could be developed. This will help the organization to develop its effective image in the target market along with avoiding various types of glitches which could arise due to non-fulfilment of the above discussed external environmental factors (Johnston Bate, 2013). Comparison between KFC, McDonalds and Hungry Jack All of these are prominent fast food chains valued by various parts of the globe. Every outlet has their own speciality i.e. if one will search for burgers, he will prefer McDonalds over all available options whereas in case of fried chicken and related products, one will choose KFC instead of choosing any other option. Whereas Hungry Jack is also giving strong competition to McDonalds by providing similar types of burgers and other fast food items to its target audience. Hungry Jacks and McDonalds target audiences are quite similar because their product and service offerings quite match with each other (Habib, Abu Dardak Zakaria, 2011). Recommendation It has been recommended the McDonalds to improve their strategies and expansion in their product offerings. The major reason behind this is the similar product offering by Hungry Jack. Following are certain recommendations through which organization could improve its performance: Service differentiation: With the help of service differentiation strategy, organization will be able to provide superior services to its target customers. This will help the organization to make a distinct position in the target market along with making better customer relations (Helms Nixon, 2010). Personnel differentiation: In order to deliver high quality services to the target audience, well-trained and qualified staff members are also required. Hence, investment in training and development program is necessary for attaining its desired goals (Mohammed, Rashid Tahir, 2014). Conclusion From the aforesaid information, it can be concluded that McDonalds business strategies are effective enough through which desired objectives and the goals could be attained. In relevance with the performance, evaluation of their current strategies has been done in this report. McDonalds is situated in almost all parts of the globe except in some of the African, West Asia and Middle Eastern countries. IN order to expand their business in those parts, product development and certain other generic and intensive growth strategies have been discussed in this report. External and internal fit, porters five forces and the PESTLE analysis has also been evaluated so that the organizational policies and standards could be made up as per the external environmental factors. References Aaker, D., 2010, Marketing Challenges In The Next Decade,Journal Of Brand Management,Vol. 17 (5), Pp. 315. Akaka, M. A., Vargo, S. L., Lusch, R. F., 2013, The Complexity Of Context: A Service Ecosystems Approach For International Marketing,Journal Of Marketing Research,21(4), 1-20. Angeloska-Dichovska, M., Mirchevska, T. P., 2017, Challenges Of The Company In The New Economy And Development Of E-Business Strategy,Strategic Management,22(2), 27-35. Armstrong, G., Kotler, P., Harker, M. And Brennan, R., 2015,Marketing: An Introduction. Pearson Education. Chemat, F. and Khan, M.K., 2011. Applications of ultrasound in food technology: processing, preservation and extraction.Ultrasonics sonochemistry,18(4), pp.813-835. Cornelissen, J., Cornelissen, J. P., 2017,Corporate Communication: A Guide To Theory And Practice, Sage. Czepiel, J. A., Kerin, R. A., 2012, Competitor Analysis.Venkatesh Shankar And Gregory S. Carpenter, Handbook Of Marketing Strategy, Edward Elgar, Pp. 41-57. Dobbs, E. M., 2014. Guidelines for applying Porter's five forces framework: a set of industry analysis templates.Competitiveness Review,24(1), pp.32-45. Fischer, M., Albers, S., Wagner, N., Frie, M., 2011, Practice Prize WinnerDynamic Marketing Budget Allocation Across Countries, Products, And Marketing Activities,Marketing Science,Vol. 30 (4), Pp. 568-585. Greer, C. F., Ferguson, D. A., 2011, Using Twitter For Promotion And Branding: A Content Analysis Of Local Television Twitter Sites,Journal of Broadcasting Electronic Media,Vol. 55 (2), Pp. 198-214. Gregor, S., Hevner, A. R., 2013, Positioning and Presenting Design Science Research For Maximum Impact,Mis Quarterly,Vol. 37 (2), Pp. 337-355. Habib, F.Q., Abu Dardak, R. and Zakaria, S., 2011. Consumers preference and consumption towards fast food: Evidences from Malaysia.Business Management Quaterly Review,2(1), pp.14-27. Helms, M. M., Nixon, J., 2010, Exploring Swot AnalysisWhere Are We Now? A Review of Academic Research From The Last Decade,Journal of Strategy And Management,Vol. 3 (3), Pp. 215-251. Johnston, R. E., Bate, J. D., 2013,The Power Of Strategy Innovation: A New Way Of Linking Creativity And Strategic Planning To Discover Great Business Opportunities, Amacom Div American Mgmt Assn. McDonalds, 2018. About Us [Online]. Accessed from: https://www.mcdonalds.com/. Oana-Luminia, V., Eugenia, A. and Camelia, C., 2011. Business Strategy of Multinational Corporations Representative for Food Services-McDonald's.Ovidius University Annals, Economic Sciences Series,11(1), pp.2308-2310. Rothaermel, F.T., 2015.Strategic management. McGraw-Hill Education.

Chapter 17 Essay Example

Chapter 17 Paper How did the merchant class in northern Italy influence the Renaissance? Merchants belief in individual merit would become a recurring theme in the renaissance; they were patrons of the arts In what ways did literature and the arts change during the Renaissance? Art-Realistic style, new techniques Artists and writers-chose secular and classical and Christian subjects Writers-used the vernacular What did northern European rulers do to encourage the spread of Renaissance ideas? They purchased Renaissance art supported Italian and northern artists How were the Christian humanists different from the humanists of the Italian Renaissance? Christian humanists were slightly different because they adopted ideas from humanists but put a religious slant on it and interpreted the ideals based on christian principles On what three teachings did Martin Luther rest his Reformation movement? 1.) people could win salvation only through faith, not good works. 2.) church teachings should be based on the bible, not the bible church traditions) 3.) people did not need priests to interpret the bible for them Why did the Holy Roman emperor go to war against Protestant German princes? He wanted to force the Protestant German Princes to rejoin the Catholic church Why did Henry VIII create his own church? Refer to the time line on pages 492-493. Henry wanted a male heir. That pushed him to split with the church (they would not give him a divorce) and create the Church of England In what ways was John Calvins church different from the Lutheran Church? John Calvins church: believed in predestination, followed strict rules, and promoted theocracy What was the goal of the Catholic Reformation? Was for the Catholic Church to reform itself so that it could retain loyal catholic What are three legacies of the Reformation? 1.) religion no longer united Europe 2.) paved the way for modern nation-states 3.) laid the groundwork for later rejection of Christian beliefs 4.)new schools were founded (education becoming more valued) 5.)Catholic Church became more unified Religious, political, and social effects of the reformation Religious- Catholic Church became more unified Christianity split Church of England Protestants divided Political- Monarchs gained power Modern nation states developed Social- End of serfdom Peasant revolts What role did the printing press play in the spread of the reformation and the spread of democracy? Printing press allowed people to read more information. This caused less dependence won the church. It caused more ideas about democracy and government structure How did the Renaissance and Reformation expand cultural interaction both within Europe and outside of it? Italian artists inspired northern artists and writers. Through trade and exploration. What conditions needed to exist before the Renaissance could occur? Artists and writers had to be supported in ancillary and be open to new ideas and thoughts. Europe had to be stable and at a time of peace We will write a custom essay sample on Chapter 17 specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Chapter 17 specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Chapter 17 specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

American Bungalow Essays - Bungalow, The Aladdin Company

American Bungalow Essays - Bungalow, The Aladdin Company American Bungalow The article Manufacturing and Marketing the American Bungalow by Scott Erbes discusses the effects that The Aladdin Company had on the American Bungalow. The Aladdin Company was a main manufacturer of these mail order homes. By intense marketing and propaganda the Aladdin Company, along with several others, was able to promote and sell these precut homes by mail. The Aladdin Company was founded in 1906 in Bay City, Michigan by William and Otto Sovereign. William and Otto started their firm having had no architectural experience at all. They were inspired by a friend who was in the business of selling precut boats by mail so they decided to venture into selling precut homes by mail. In order for William and Otto to get their company started and up to the level that they wanted, it became necessary to use mass-marketing as a ploy to draw people into the idea of homes through the mail. Their way of enticing people to buy these homes was through their catalogue. They portrayed the homes by mail, bungalows, as an escape from lifes worries: A place where one could commune with nature. By taking the promotional aspect to such a high level the bungalow became very prominent in the America in the early 1900s. By 1917, William and Otto were selling more than three thousand homes per year. They had homes spread all over the United States and included in that array of owners were several large- scale companies such as the Dupont Company. Their success continued for the next two decades and William and Otto were able to broaden their product line from not only the houses but also the furnishings in the houses. However, the companies momentum was nearly depleted during the Great Depression. Aladdins output dropped drastically during the Great Depression but in the decades following the Depression, it was able to regain some of their profit but they never reached the level that they were at before the Depression. Finally, in the 1980s the company had to shut down because of the lack of profit. The author, Scott Erbes, focuses heavily on the different types of the bungalow and on their origin. The word bungalow comes from the work Bangla, which is a hut-like dwelling from the region of Bengal, India. This origin design was greatly altered by the time it reached the United States. The interpretation of the Bangla into what Aladdins designers felt it needed to look like was drastically different. The design went from something portable to something that was permanent and used for seasonal outings. People used their bungalows as their vacation homes and eventually the bungalows became the year round residents for some of the lower middle class people. It becomes very obvious that a creation as largely accepted as this one, would attract a large amount of attention from the media. The bungalow received both good and bad reviews depending on the person. Some were crazy about the idea while others were very critical of the use of these dwellings for permanent use. They claimed that the structure had no architectural creativity at all and that they were boring. It is very intriguing that something as petty as a mail order home could be as popular as it was for the time period that it was. For William and Otto to think of this idea and to actually be able to make a profit off of it is very praiseworthy. They took a risk when they ventured into the business but it paid of when they were able to promote an ideas that spawned so many other companies to do the same thing. Also, to be able to overcome the overwhelming disapproval of some critics is admirable. Aladdins idea for the bungalow was very versatile and therefore it appealed to the middle class. The middle class would be able to buy a home like this and be able to change it around as they saw fit for what they needed. The way that the author compares the bungalow to the log cabin becomes very intriguing. He says that the bungalow is the modern day log cabin. The way that the author relates these two allows you

Case analysis Essay Example | Topics and Well Written Essays - 750 words - 3

Case analysis - Essay Example on the increase due to shortage of water sources and the high rate of population growth hence little water and its sources should be conserved and managed carefully. Water is quite and essential, scarce and consumable resource; it should be managed at all cost. Water management processes are multi objected in that there are many reasons for conserving water; domestic use, agriculture, hydro power generation, recreation and recycling. Many water conflict management projects have been aimed at economic developments, protecting the environment and other strategic interests of the stakeholders (Ines, 2007). Communication is quite important when it comes to solving of any conflict or dispute. In the contemporary society, conflicts and disputes are a normal occurrence due to the social, political, economical and cultural differences between people. Water is quite a unique and vital resource that has no substitute. However, in many parts of the world the quality and quantity of water is decreasing due to exploitation by humans through their various activities. This has posed many problems to many as most depend on water (Aaron, 2007). As a result of water shortage, conflicts have risen between different societies, communities and even states over the existing natural water sources. Although water based wars have never occurred, tension still lies over water catchment areas as to who should control the water. According to Dabelko (2010), managing of water helps in resolving conflicts which are brought about by different reasons. Management of water can be used as a medium for settling conflicts in different perspectives. Firstly, good water management practices enhance good neighborliness. Through water conservation, different communities or people co-operate thus enhancing harmony between them. Water related harmony plays a vital role in solving of conflicts. All living beings rely on water for survival and so in order for people to live they will have conserved their

Smart Perimeter Mapping Assignment Example | Topics and Well Written Essays - 1000 words

Smart Perimeter Mapping - Assignment Example Some of the technologies in use include the use of smart perimeters that help in automating supervisionand monitoring of prisoner movements (South University, 2012). Introduction Smart perimeter mapping basically utilizes a combination of electronic equipment and technology such as closed circuit TV, biometric identification, and sensors to keep track of movement of inmates in and around the entire prison area (Bulman, 2008). With some of the systems, the prisoners have their biometric identification including their fingerprints, the electronic identification of their eyes and other unique identification features to monitor the movement of inmates. The tracking can also be done via bracelets or Radio Frequency Identification that the inmates wear or have and which are then monitored electronically to generate real time maps of where each inmate or prison officer is at at any given time. This sort of monitoring is useful in not only ensuing inmates do no get to unauthorized areas but also to guard against any prison breaks and detect any criminal or violent behavior (Bulman, 2008). 1. Smart perimeter mapping is a form of electronic monitoring of inmates in a prison that uses electronic sensors to produce real-time maps of movements and location of all inmates and prison wardens at the prison. The mapping is also used to check for any metallic or other objects that the prisoners may have on their person that may be used to harm others (Federal Bureau of Prisons, n.d.). This is done through monitoring their movement through metal and other detectors. In addition the monitors are also used to detect any other contraband items such as drugs that the inmates may be in possession of. The movement of the inmates is also monitored via monitoring stations where real-time maps of the position and location of everyone within the prison can be looked at. 2. This type of mapping will be used to monitor the movement of everyone within the prison area be they inmates, correcti onal officers or visitors. The mapping will be used to account for all the prisoners that are in the prison at any given time instead of relying on a person manually doing a count of the persons who are in the prison (Federal Bureau of Prisons, n.d.). The mapping will also be used to restrict access to certain parts of the prison for those who are not authorized to be in those areas. In addition the mapping will also be used to monitor the provision of services such as delivery of meals to the inmates, as well as the movement of the inmates to recreational or other areas of the prison. The type of mapping is essentially used to ensure that every one is accounted for and to monitor service delivery at the prisons (Federal Bureau of Prisons, n.d.). 2. A. The smart perimeter mapping will increase the security in the prison in that it will be used to detect any prisoners who may have weapons and other objects that may be harmful to themselves and others. By constantly monitoring the mov ement of prisoners through all doorways for example the system will ensure that one does not leave the dining are with a concealed knife for example and thus reduce or eliminate the possibility of the inmates carrying harmful objects on their person (Stowell, n.d.). The system by providing real time imaging of where